Creating, maintaining, and sustaining brands, softly.
Hi, I’m Rachel,
I’m here to guide businesses to find their soft edge as they create, maintain, and sustain their brands.
I’m an artist and creative small business owner with a passion for women’s rights, ethical marketing, branding, and social ideas.
Here’s to calm, and efficiency.
“Rachel’s conscious, ethical, and feminist approach to marketing make her the perfect partner for me and my biz.”
Jess Grippo, Founder, Dance Again.
“Rachel is highly professional and efficient. She takes the time to understand our values and the details of what we do.”
Lauren Wang, Kana Wala, Australia.
"With a human centered and hands on approach, Rachel guided early-stage entrepreneurs through the essential steps of building a foundation for a sustainable brand.”
Teegan Diamond, Rare Birds Mentoring.
I help businesses discover the gems hidden in the soft middle that could be brought to the fore, to the healthy edge.
The Soft Edges philosophy: We need to feel the edges, but not be on edge. We need softness, but not stagnancy and fogginess. We need contrasts, but not binaries. We need oppositional pull, but not fracturing. We need both the hardware, and the software.
The Soft Edges philosophy: We need to feel the edges, but not be on edge. We need softness, but not stagnancy and fogginess. We need contrasts, but not binaries. We need oppositional pull, but not fracturing. We need both the hardware, and the software.
Ready for a low-lift, low stress new website build? With minimum fuss, a bit of levity, and a whole lot of brand experience, I’ll get your online home up and enticing in two weeks.
