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I BELIEVE IN SOFT EDGES

We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.

Hi, I’m Rachel Biffin, I support businesses to feel their soft edge again after it’s been overstretched like a rubber band.

What gems are hidden in the soft middle that could be brought to the fore, to the healthy edge? 

Case study: Chai Supply