A kerb is a soft edge

The other day, as I walked my dogs, I watched my poodle Peppy lightly prance the narrow path of the kerb line between the grass and the road. It occured to me that the kerb is a soft edge.

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The Pin Project WIP

Hi, I’m Rachel,

a creative with a career spanning the arts, allied health, branding, and marketing.

I work on design projects with the environment and human connection in mind.

Portfolio

We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.

Read my philosophy

Building a sustainable brand

Read about developing Chai Supply here

Building a sustainable brand

Growing out of brand

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MY ART PRINTS

Available on paper or canvas

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WRITING

Writing

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The Pin Project

Over the last 4 years, I have created designs that I think represent the idea of the soft edge. Concepts you could call them.

A Kerb is a soft edge

May the kerb in the country maintain its soft edge status. That is, be the delineator between the natural and the man made. For that to continue, nature has to be nurtured.

Daily Theatre

Cafe’s are like the theatre. A scene is set. The waiters are the actors. The customers, ordering, eating, coming and going, are the audience. The furniture and decor are the props. The coffee machine, the soundtrack.

The methodical, rhythmical, regularity of the barista’s movements helps you subconsciously predict the number of beats till you get your coffee.

You feel the owner’s presence. They set the temperature of the space…

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Musings on: Matriarchal money systems, Copywriting and AI, The Pin Project, Soft Edges Radio

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Coming soon ... Musings on: Matriarchal money systems, Copywriting and AI, The Pin Project, Soft Edges Radio ...