We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.

Hi, I’m Rachel.

I support businesses to feel their soft edge again after it’s been overstretched like a rubber band.

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Designing for business,I ask: what gems are hidden in the soft middle that could be brought to the fore, to the healthy edge?

MY CREATIVE OFFERINGS INCLUDE:

Naming for brands

Brand design

Print Products

Word/Audio essays