I BELIEVE IN SOFT EDGES

We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.

Hi, I’m Rachel Biffin, I support businesses to feel their soft edge again after it’s been overstretched like a rubber band.

What gems are hidden in the soft middle that could be brought to the fore, to the healthy edge?

Case study: Chai Supply

When in doubt, keep moving.

You have ideas, you have experience, but it’s easy to get stuck in loops, stop mid-project, or lose momentum entirely.

Maintaining momentum is the main thing, my mentors have always told me…

Testimonials

“I knew I needed a website presence and I didn’t know where to start. Rachel guided the process of creating a website that is representative of my personality, business culture and the services I provide.”

— Victoria Alfonso, Finance Broker

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Rachel explains how human connection builds momentum which, in turn, builds creativity and leads to developing a successful brand.

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Featured

Daily Theatre

Cafe’s are like the theatre. A scene is set. The waiters are the actors. The customers, ordering, eating, coming and going, are the audience. The furniture and decor are the props. The coffee machine, the soundtrack.

The methodical, rhythmical, regularity of the barista’s movements helps you subconsciously predict the number of beats till you get your coffee.

You feel the owner’s presence. They set the temperature of the space…