We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.
Hi, I’m Rachel.
I support businesses to feel their soft edge again after it’s been overstretched like a rubber band.
Designing for business,I ask: what gems are hidden in the soft middle that could be brought to the fore, to the healthy edge?
MY CREATIVE OFFERINGS INCLUDE:
Naming for brands
Brand design
Print Products
Word/Audio essays

