Cafe’s are like the theatre.  A scene is set. The waiters are the actors. The customers, ordering, eating, coming and going, are the audience. The furniture and decor are the props. The coffee machine, the soundtrack. 

The methodical, rhythmical, regularity of the barista’s movements helps you subconsciously predict the number of beats till you get your coffee. 

You feel the owner’s presence. They set the temperature of the space…

While one is plodding, one can’t see the accumulated effects of the plod - trees for the woods, per se. It requires stepping across to another project to see what’s been created in the other. Or it requires time to pass, and distance to be formed. Then, suddenly, you look down at the garden, for example, and there is a huge overgrowth of

My challenge building marketing for Soft Edges Studio is I don’t have a “physical” art practice to photograph. See, I make art on the computer and then order it to be printed with a click of a button.

Realising I don’t have an indie haircut, tattoos, or an art practice that makes for interesting content (there’s only so many pics of me at the laptop that one can publish!).