Hi, I’m Rachel, the founder of Soft Edges Studio. I am a multi-passionate creative and business owner living by the motto:
When in doubt, create.
-
From a young age, my ‘real life’ challenges I imagined away into pictures or dances complete with music, backdrop, and props.
I spent twenty years in the movement and wellness industries as a teacher and small business owner, and the last nine years in brand development and marketing.
I've designed a way of working that leads to sustainable and successful business building.
-
My influences range from artists Robert Rauschenberg, Giacometti, architects Zaha Hadid and Luis Barragan, feminist thinkers Kelly Diels and Aubrey Gordon, choreographers Merce Cunningham and Pina Bausch, musicians Air, Daft Punk, Leonard Cohen, Annie Lennox, Boy George, Jon Batiste, Fred Again, my parents who are both painters, and travels to India and the United States.
My calm business coaches who keep me on track are the wonderful Caroline and Jason Zook from Wandering Aimfully.
When not at the desk, I’m enjoying time with my husband, raising three boys, walking our two fabulous poodles Peppy & Truffle, drinking chai with my husband and friends, jumping in the ocean, and delighting in finding, wrapping and posting presents to loved ones.
-
I believe in soft edges…
That is, approaching the edge, the threshold, the boundary, but in a soft way. There exists an edge, but with softness mediating it, it’s not harmful, but generative.
We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.I believe that:
We need to feel the edges but not be on edge.
We need softness, but not stagnancy and fogginess.
We need contrasts, but not binaries.
We need oppositional pull, but not fracturing.
We need both the hardware and the software.
-
See what clients and co-workers have said about working together here

