Soft Edges Manifesta
Image in pic: 'Mountainscape', digital collage by Rachel Biffin
I wrote a manifesta in October 2022 whilst doing a year-long feminist business and copywriting course with Kelly Diels. It’s her feminist take on the terms manifesto/philosophy.
Soft Edges is the title of my manifesta. It encompasses what I stand for in my work, and life.
The term came to me four-odd years ago as a sign. Literally a sign warning of soft edges around the side of the road work ahead.
All sorts of ideas immediately sprang to mind from the combination of these two words. I thought, what a good name for a lingerie company or an eighties rock band. But in a grander way, these two words felt like a way to label the contradictions, the juxtapositions, the push and pull of life, and creativity, everyday.
This name speaks to the deeper motivations, and inspirations of my work, yet is broad enough to encompass ideas like calm spaces and the work of so many artists, thinkers, and doers I want to celebrate here every week.
The Manifesta, became the Soft Edges philosophy you can read here
