The name soft edges speaks to the deeper motivations, and inspirations of my work, yet is broad enough to encompass ideas like calm spaces and the work of so many artists, thinkers, and doers I want to celebrate here every week. Manifesta:

I believe in soft Edges.

That is, approaching the edge, the threshold, the boundary, but in a soft way. There exists an edge, but with softness mediating it, it’s not harmful but generative.

We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.

I believe that:

We need to feel the edges but not be on edge. 

We need softness but not stagnancy and fogginess. 

We need contrasts but not binaries. 

We need oppositional pull but not fracturing.

We need both the hardware and the software.

IN BUSINESS:

I support businesses to feel their soft edge again after it’s been overstretched like a rubber band. I help them create brilliant brands that hold tension, that are a container for their precious efforts. 

They don't want us calm...These words started spilling out of me a few hours before Tricia Hersey’s book Rest Is Resistance arrived in the post. Her thesis says the crux of what I write below a whole lot more powerfully. But I’ve decided to keep my writing and share it with you as a way of showing I’m in solidarity, I’m joining the liberatory movement of regaining rest, comfort, and calm. I would encourage you to do the same.